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The Wellness Project
JetBlack Cycling
In 2020 we custom built The Wellness Project with One Co. partner JetBlack Cycling. During the height of the newly global Covid-19 pandemic, JetBlack wanted to have impact that would meet the immediate needs of the crisis whilst also having lasting impact. With the whole world talking about the importance of washing hands and hygiene, The Wellness Project was a perfect fit. A project focused on repairing and building water wells in Northern Uganda, it gave communities access to safe and clean water for drinking, sanitation and handwashing now and for the future.
THE IMPACT
In partnership with JetBlack’s ‘Give to Give’ partners L&H and MMEM, JetBlack raised $95,000 to repair and build 23 water wells. With each well providing water for 500-1000 people, this project impacted up to 23,000 people.
MARKETING COMMUNICATIONS
One Co. provided JetBlack with The Wellness Project logo and photography to use in their marketing communications. JetBlack worked with our preferred graphic designer Studio 28, to design email campaigns and social media to promote the project amongst customers, it’s franchise network and employees.
Find out more about The Wellness Project and how you can implement it in your business.
